Crop Protection Strategy

Capture the Post-Patent Margin. Without the Risk.

More crop protection products are coming off patent for 2027. That's real margin for your retail business, but only if growers trust the switch. Growers Edge backs that trust with a performance warranty.

Schedule a 2027 Portfolio Review See How It Works
Grower standing in a field at sunset
Warranty, Made Concrete
Eligible acres
Defined with you
Performance benchmark
Measurable
If it falls short
Grower is paid
Added discount
Not required
 
The Problem

The Problem Retailers Are About to Face

Post-patent products are coming, ready or not. Growers want the savings. Most won't move on price alone.

A grower who won't switch doesn't save you money. They stay with the branded product, and the margin opportunity stays on the table.

That hesitation is the whole ballgame.

How You Get Started

Two Ways to Move Forward

A Growers Edge performance warranty backs the product. Side-by-Side gives your reps local proof it works. Most retailers use both.

A

Enroll a Product in a Warranty

Define eligible acres and a performance benchmark up front. If the product falls short, the grower is paid. No added discount required.
OR
B

Run a Side-by-Side Comparison

Test the post-patent product against the branded alternative on the same operation first. Document the result, then decide.
Side by Side Crop Plan Warranty

The Program Most Retailers Don't Know They Have

Run the post-patent product against the branded alternative on the same operation. Document the result.

Strip A — Post-Patent
Post-patent check strip
Strip B — Branded Check
Branded check strip

Underperforms

The grower is protected. Growers Edge pays the difference.

Holds up

You've got local proof for every conversation after that.

This is the clearest way to prove a post-patent product works, before asking a grower to bet their acres on it.

How It Works

Three Steps. One Conversation.

1

Identify

We review your 2027 portfolio and flag which post-patent products fit a warranty or Side-by-Side program.
2

Design

We define eligible acres, protocol, and performance benchmarks together, built around what you already sell.
3

Launch

Your reps get a clear story for growers, backed by real protection instead of a discount alone.
Joe Lopp
Talk to the Person Running This

Joe Lopp

SVP Sales, Crop Plan Warranty

Schedule Time With Joe
 
2027 Portfolio Review

Which Products in Your 2027 Portfolio Are Ready to Go Post-Patent?

Tell us about your portfolio. We'll set up time to go through it together.